A partnership with DreamWorks Trolls was a colorful opportunity to raise awareness of Sparkling Ice and to drive traffic and generate conversion. The campaign included packaging, out-of-home, print, digital, a rewards program and a newly Trollified sparklingice.com.
DreamWorks applauded the work, stating that this was the first time in all of their promotional partnerships that they didn't need to request any changes to the creative. We nailed it on the first round. Futhermore, their Marketing Director and Brand VP used our creative in their presentations to the other partners on the film as an example of how to get it right.