Having a strategic branding consultant on the roster alongside interior designers and architects may not be common practice, but Jason Dallas Design, an interdisciplinary design firm, takes that modifier seriously and saw the need for its clients.
Primary work has included client brand development and copywriting for design proposals, letters of intent, industry publications, the firm's website, and sister company, Supplied Design.
Most notable among the client projects was a brand refresh with Business Air. What started as a typical brand assessment for the redesign of a number of the charter airline's terminals, expanded into a full-scale rebrand of the airline itself, from its collateral all the way to the logo on the planes themselves. This project really took-off and soared to new heights. (My sincere apologies for that last sentence).