Hyatt’s Global Promotion focused on the possibilities, not the points. This award-winning loyalty program showcased the infinite possibilities that make every Hyatt stay special. The program has become a primary driver of Hyatt stays and member engagement, as well as a key top-of-funnel source for new Hyatt Gold Passport members. Our omnichannel strategy met the customer throughout their journey with relevant touchpoints as memorable as their stays.

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Hyatt Gold Passport Welcome Video Script:

Dive into a world of possibilities.

With Hyatt Gold Passport, one great stay leads to another.

Explore all the ways you can earn and redeem points.

From each perfect night’s sleep, to indulging dining experience and rejuvenating spa visit,

The more you stay, the more rewards you’ll enjoy.

And with more locations than ever before,

Now your points can take you further.

A morning surf in Sydney transforms into an unforgettable celebration in Singapore.

Your meeting in Chicago takes you on a tour of Tokyo.

A rendezvous in Rio becomes a culinary odyssey in New York.

Exploring Milan makes a new friend in Maui.

No matter where you’re headed, your journey starts here.